Healthcare Digital Transformation - How Consumerism, Technology and Pandemic are Accelerating the Future
Edward Marx was pretty excited for the opportunity to lead digital strategy at the Cleveland Clinic. Upon taking the post of Chief Information Officer, his responsibilities included developing the strategy and execution of all things digital. As he searched the landscape, he found there was no playbook for digital transformation and that he and his team would have to pioneer something new. The team rallied, developing and executing an enterprise strategy. Digital transformation began and continues. Join Edward as he shares his journey which is further described in his (co-author Paddy Padmanabhan) second healthcare bestseller, “Healthcare Digital Transformation” (2020). In this session he shares a model for digital transformation. Based on research and interviews with 200+ C-Suite executives, he breaks down digital transformation into a handful of components that serve as a practical roadmap for adoption by organizations. This model for healthcare digital transformation can be re-purposed as an end to end solution or leveraged in a modular fashion. If you’re looking for a good roadmap for comparative analysis or just a sound structure to stimulate new ideas, this best practice model is a tool you can easily adopt and customize. Edward will walk you through each component sharing details and breaking down the meaning and the intent.
Presentation Abstract: Learning Objectives:
1. Define Digital Transformation
2. Learn a Best Practice Healthcare Digital Transformation Model
3. Understand 7 Unique Personas that Make Up “Experience”
4. Explain 5 Key Steps for Developing a Digital Strategy
5. Describe the Mandate for Experience Centered Design Thinking
6. Summarize the Research Basis for Digital Transformation
Edward Marx serves as the Chief Digital Officer for Tech Mahindra Health and Life Sciences. As CDO, he oversees digital strategy and execution for providers, payors, pharma and bio-tech. Edward is active on Boards, writing books and speaks globally as a Partner in Marx & Marx LLC.
Edward was Chief Information Officer at Cleveland Clinic, an $11B health system with facilities in Florida, Nevada, Toronto, Abu Dhabi and London. His responsibilities included digital solutions and information technology. Prior to joining Cleveland Clinic, Edward served as CIO for The Advisory Board/NYC Health & Hospitals, Texas Health Resources and University Hospitals. Concurrent with his healthcare career, he served 15 years in the Army Reserve as a combat medic and combat engineer officer.
Edward is a Fellow of the College of Healthcare Information Management Executives and Healthcare Information and Management Systems Society. He has won numerous awards, including HIMSS/CHIME 2013 CIO of the Year, and has been recognized by CIO and Computer World as one of the “Top 100 Leaders.” Becker’s named Marx as the 2015 “Top Healthcare IT Executive” and the 2016 “17 Most Influential People in Healthcare.”
Edward is the author of 5 books including the 2019 healthcare bestseller “Voices of Innovation”. His new book “Healthcare Digital Transformation; How Consumerism, Technology and Pandemic are Accelerating the Future” is already the 2020 bestseller. He is contracted two additional leadership books in 2021.
Edward received his Bachelor of Science in psychology and a Master of Science in design, merchandising, and consumer sciences from Colorado State University.
Edward is married to Simran and they have five children and four grandchildren. Both wellness fanatics, they love to work out together and hike throughout the world. They co-wrote a book on passion in marriage to be released this Fall. Edward is a 7-year member of TeamUSA Triathlon and represents his country at championship events around the world